Free vs Pro
What the free Consentful plan includes, what Pro adds, how the paid plans differ, and how to add extra sites.
Free — forever, one site
- GDPR and CCPA consent with Accept all and Reject all
- Google Consent Mode v2
- Script blocking for every tracker
- Embed blocking: YouTube, Maps, TikTok, Instagram and other embeds wait behind a "Load content" placeholder until consent
- The four standard categories (Necessary, Analytics, Marketing, Preferences), each switchable on or off
- A Consentful-branded bottom bar with Consentful's standard wording, in English
- Your own privacy-policy link
If a site moves back to Free, its Pro settings stay in the editor, but the live site shows the Free banner until it's on a paid plan again. A free site is never less compliant: consent, Reject all, script blocking and Consent Mode work exactly as on a paid plan.
Pro — every paid plan
Every paid plan unlocks every Pro feature. Plans only differ in how many sites you can run.
- Every layout (card, bar, modal), theme, color, font and custom CSS
- Your own banner wording, in 29 built-in languages or your own translations
- Your own consent categories, beyond the standard four
- Geo-targeting — By region display and the Auto consent model (opt-in or opt-out by visitor region)
- A floating button that lets visitors reopen their cookie settings
- Preference center with per-service toggles
- A/B testing and consent analytics
- Cookie- and privacy-policy generator
- Accessibility (WCAG 2.1 AA) audit
| Plan | Sites | Price |
|---|---|---|
| Free | 1 | $0 |
| Solo | 1 | $12/month or $99/year |
| Studio | 5 | $24/month or $199/year |
| Agency | 25 | $49/month or $399/year |
| Lifetime | 3 | $299 once (limited) |
Extra sites
Need one or two more sites without changing plan? Add extra sites from the Licenses page:
- Monthly plans: $5/month per extra site; yearly plans: $49/year per extra site. They're billed with your plan, charged pro rata from today.
- Lifetime: $49 once per extra site, yours for good.
- Lowering the number never switches off a site you already use; you just can't add new ones until you're under your limit.
When extra sites would cost as much as the next plan, the Licenses page tells you — upgrading is then the better deal.
Every plan shows a small "Powered by Consentful" credit. See pricing for details.