Insights and A/B testing
Measure consent rates privately and A/B test banner designs and wording with Consentful Pro.
Consent analytics (Pro)
The Insights tab shows accept, reject and customized rates, broken down by region and by A/B variant.
It's private by design: each decision reports only accept / reject / custom, which categories were allowed, the policy version, the A/B variant and a coarse region such as "EU". No IP address, cookie, visitor ID or page URL is included.
A/B testing (Pro)
Turn on Run an A/B test and add variants. Each variant can change the wording, layout, position, which buttons show, accent color, mode and corner radius. Give each variant a weight; visitors are assigned one and always see the same one.
Compare accept rates per variant in Insights, then make the winner your default.
Test design and clarity, not tricks. Hiding "Reject all" or pre-ticking categories can make consent invalid under GDPR.